Paule and Josephe are the second and third names of Hannah’s mother. She founded the clothing brand on the foundations of these male names in female form as a way to reconnect clothing to reality and daily life, and to establish new ways of producing, communicating and consuming. Creations are not so much driven by the desire of finding out what they want to make but rather by the drive to explore the question; what can we and do we want to do with what we find, with what’s already there?
Through our collection of clothing, we try to reinvigorate what would remain unused or unsold otherwise. All of the materials we carefully choose to work with are sourced between dead-stock or second hand fabrics. We carefully select and/or deconstruct quality materials we want to design a new garment with. The up-cycling design atelier, born out of experiments with intuitive drawings turning into embroidery samples and different kinds of fabric manipulation and usage, knows its roots in a village on the periphery of Brussels.
We are inspired by the tangible and surreal, the greater circus tale, the oftentimes odd and mythical characters we create in there, the simplicity of daily movements, colors, textures and shapes, and all magic of this life on earth. We honor and enjoy the process of creation and are always inspired by finding new graphic and designing techniques.
Our collection does not work with gender divisions, is brought into production in Belgium, and considers the amount of different steps that go into the making of a piece of clothing that wants to last. All pieces stem from handmade and heartfelt designs, made with care.
For all further info, collaborations, showroom visits and wholesale inquiries, contact info@paulejosephe.com
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Words by Geraldine Vanspauwen